This campaign, "Become Someone Else" by the Lithuanian Agency called Love for Mint Vinetu is a clever concept, well executed. Here is what they said about it,"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.
photos: from Love